Setting the Scene
Have you ever wondered how large companies grow from small, humble beginning? How they manage to drag themselves through the mire or complex issues and challenges to achieve the “critical mass” necessary to get the resources to remove the needs for the Owners to wear many multiple hats?

This is the one of the driving forces of the owners of Healthy Start, to grow from that start up stage with a couple of awesome natural products to achieving their dream of a globally recognised brand with a full suite of natural body supplements which benefit man kind. All achieved from a small office in a Seaside town.

Shared problem 
Because of the strong connection to the planet and its people New Zealanders have, we looked for a major issue that is facing modern man. A major issue we found was connected to modern food and nutrition not allowing our bodies, especially our gut, to work as designed. Resulting in upto 15% of the planet been affected by gut related problems, namely IBS, leaky gut and other issues.
These modern human issues effect people in a multitude of ways, lack of energy, poor immune systems, uncomfortable bloating, toilet performance etc. which needn’t be the case if the problem is address using natural ingredients.

Challenge 
How do we create a new brand and launch a couple of new products throughout the world with the resources available to a small business. Challenging to say the least. Yet we have overcome all the challenges put in out way so far, due to our undying belief in what we are about and in our products and the benefits they bring. Issues we have faced include internal deceit, country compliances, funding, manufacturing resources, supplier errors, sales generation, the list goes on.
Each issue had to be faced full on and a solution identified, planned and implemented. Another major problem was how do we go head to head with larger established companies already in the Manuka Honey market. The answer was we couldn’t, so we decided to be clever. We decided to use “kiwi ingenuity” and make use of Manuka Honey is a different way, add it to an already good product to make it “Great”.  This has allowing us to create a couple of unique worlds firsts.

Resolution 
The results of our efforts have been the successful commercialisation of 2 products with sales in 6 countries and our brand registered in 6 countries. We have partnered with, and had an endorsement from the Clinica Mobile (Medical Division to the Motogp and WSBK world championships). This has resulted in our products getting presented and used by some of the fastest riders on the planet and obtaining recognition from a world renown athletic doctor.
Other testimonials have been received from happy users of our products from many countries of the world including Russia, Europe, China, UK, USA, Australia and New Zealand saying that the use of our product has significantly helped their lives.
Our company is now set to launch and supply to the world with our Lazu – Wellness and Health Formula, with a capacity of 30 million tins allowing a lot more people to feel the benefit of this natural supplement.
Manufacturing and supplying from New Zealand benefits from amazing natural environment we have, as well as the high standards surrounding the production and processing of food products resulting on food supplements and nutritional products you can trust.
“We are so very proud of what we have achieved, our products and systems, along with our win-win philosophy making our journey tough, challenging and fun” says Managing director, Richard Eltherington.  

Invitation 
The ongoing journey of Healthy Start and our small team to overcome obstacles and provide world class, new original products never fails to astound us. We like to share our story and have achieved recognition from our peers by achieving finalist status in various business awards.
If our products are good enough to be endorsed and recognised by a Doctor who recommends supplements and nutrition to the worlds faster motorcycle racers, do you not think you would like to try to see what its all about ?

Healthy Start and our Lazu brand have partnered with RTR Sports Marketing and the Clinica Mobile for the 2019 Motogp and WSB Championships. They are the official Medical Division for these world championships.

Please take the time to review our Brand Presenter for a full overview .